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Lux has become the first soap brand in the world to use sustainable oils made from algae. The new soap bars are derived from algae oils of the highest quality, sourced from oil-producing microalgae that have been cultivated in a sustainable and responsible way. These soaps are crafted with world's best fragrances.
Lux soap comes in a variety of forms, flakes, bars and liquids. Originally, Lux made Laundry Flakes -- a thin sheet of soap film was cut into small flakes. Lux soap products are gentle and do not irritate normal skin. According to the Unilever Corp., it applies high standards checked by in-house safety specialists before bringing a product to market.