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Tata Tea went into this rich insight and developed Tata Tea Gold. Its uniqueness lies in the great balance it maintains between strength and aroma. It didn’t simply reach the homes of innumerable consumers across India, but also their heart and mind, with campaigns that aimed at a better India.
Tata Tea Gold, the mass premium product from Tata Tea’s diverse portfolio, was launched in 2003 as a superior variant on the ‘aroma’ platform. While the practice of mixing CTC (Crushed, Tear, Curl) granules with long leaves was prevalent amongst discerning tea consumers, there was no packaged player addressing this area.